Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the ever-evolving world of digital marketing, new strategies and tools are constantly ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

The Covid period was defined by data. Never has an event caused such accelerated digital transformation to take place. For marketers, this has provided an opportunity to deliver customer experiences ...

Industry forecasts predict an annual growth rate of approximately 6% to 7%, driven by advancements in cloud computing, AI, and data engineering . In 2023, the global data analytics market was valued ...

Real-time analysis of customer behavior was once only something a marketer could dream about. Understanding the customer in an historic, current, and future setting gives powerful insights to ...

The AI developments that dominated 2024's tech landscape are evolving into practical business tools this year. Marketers are discovering where AI serves them best, particularly in analytics. Marketing ...

Marketing has been slow out of the blocks, compared to other professions, when it comes to adopting analytics technology that relies on big data. There have been a host of recent studies, including a ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

As Google begins to phase out third-party cookies, marketers have been making increased attempts to gather and leverage their own data in preparation. Media networks of all stripes have made bold ...

Markus Juhr-De Benedetti is driving Blue Yonder’s rapid, scalable international growth. He’s an experienced expert in the internationalization of software companies, specializing in key customer ...

Reporting and data analysis inevitably encompass a significant amount of our time as digital marketers. However, even experienced marketers can trip up and make a few common mistakes when looking at ...