【IT168 评论】SAP是一家颇具“中国情结”的公司。自从进入中国市场以来，SAP就一直致力于产品线的布局，SAP Hybris就是其中的典型代表。 2013年，Hybirs被SAP收购并在O2O新浪潮时期进入到中国市场; 2016年，SAP Hybris业务模式发生转变，从传统零售消费品行业逐渐转向 ...

8月22日，SAP Hybris在京发布《消费者洞察调查》，聚焦消费者四大痛点。 随着消费者主权不断增加，对商品越来越挑剔，忠诚度不断下降。SAP展开《消费者洞察调查》，通过对亚太区7000多名消费者的调查，旨在帮助品牌更好地了解消费者，并吸引消费者成为回头 ...

Although SAP has been majorly targeting large scale enterprises, the company has launched various suites that pertain to the other sectors and all scales of businesses as well. The SAP Hybris is one ...

经济日报-中国经济网8月22日讯（记者 陈颐）SAP Hybris大中华区8月22日正式发布了《SAP Hybris消费者洞察调查》。通过对超过1000名中国消费者的调查和信息收集，SAP Hybris研究分析了消费者对品牌的看法，包括数据收集、隐私和消费者回应等方面。 SAP Hybris将这视为 ...

Back office software giant SAP has long coveted a leadership position in the front office, especially as digital transformation has become the initiative du jour at enterprises around the globe. The ...

After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

SAP has given customers a peek into how it will compete with the likes of Oracle and IBM in the growing market around CEM (customer experience management) software with the acquisition of commerce ...

Enterprise application mega-vendor SAP has just pushed further into the customer experience management space with the announcement that it is buying Swiss-based e-commerce platform vendor hybris for ...

SAP is buying privately held Hybris in a bid to build out an e-commerce software offering that connects with customers across multiple “channels, devices and touch points.” Terms of the deal, which ...