Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide. Opinions expressed by Entrepreneur contributors are their own.

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Eric's career includes extensive work in both public and corporate accounting with ...

Daniel Liberto is a journalist with over 10 years of experience working with publications such as the Financial Times, The Independent, and Investors Chronicle. Erika Rasure is globally-recognized as ...